Who is Bella?
Annabel Acton (Bella) is an Australian entrepreneur, marketer and futurist. She’s an international globetrotter who has lived in Melbourne, Sydney, London,
New York and Los Angeles and visited over 50 countries. At her core, Bella is a challenger. Since the beginning, she has always questioned things and broken the
rules. Over the course of ten years, she has worked in London, New York and LA as an innovation and marketing consultant, advising some of the word’s biggest
businesses on ways to disrupt their industries, think and act like a challenger and catapult their businesses into the future. In 2012, Bella saw a ripe opportunity to add a fun and practical dynamic to the banal world of breakups and launched the website Never Liked It Anyway. Dubbed the eBay for breakups, Never Liked It Anyway is cheeky, cathartic and the number one destination for moving on. It’s a place to turn misery into money by selling your breakup baggage and lovers’ leftovers. The concept is modern empowerment at its best: sell all those tarnished romantic relics and use the money to buy something that makes you feel fabulous.
Bella is now working on expanding the Never Liked It Anyway footprint by venturing into television, radio, books and more!
NEVER LIKED IT anyway is published March 21, 2016 by
In her spare time, Bella can be found soaking up all LA has to offer especially its hikes, gelato and improv scenes!